How to Plan Your Content for Effective Blogging

by Jenn Pereira24 Comments

A great WordPress blog is one with great content, huge following, and a steady stream of traffic for profit. You are lucky if you got all three but it is a sad fact that a lot of bloggers struggle to achieve these goals. But don’t fret just yet. Blogging is a science and there are always ways and means to be a better, if not the best, blogger. So easy, really, when you have the formula.

If you are just starting out, it pays to limit your expectations.

It’s not that newbies never get a shot, plenty of bloggers succeed early on and you can too but keeping expectations to a minimum could help in getting your bearings aligned and geared up for a one tough ride. In blogging, limiting expectations means being prepared to see a slow and steady climb up. And the challenges will take more than how to start a blog. You need to be aware that you have to do your part, blogging tasks that range from easy to impossible, if you want to see positive changes along the road to success.


In a way, if you are aware of the lows in blogging, (low traffic, few followers) you are able to identify the things needed to be done to counteract them. The best way, so far, is by planning a blog well or content mapping.

Here are few useful researches about increasing your blog traffic:
Google SEO tips for Bloggers – Getting Your Blog on Search Engines
Blogging Tips – Beginner’s Guide to Increase Website Traffic
20 Strategies to Optimize your Blog for SEO

Create a Content Map For Your Blog

To simply put it, content mapping is planning what and when to post on the blog. This minimizes clutter in the blog because topics are organized, and, in so many ways, you are guided towards a coherent content so there is lesser chance of straying away from your niche. How to do it?

First, identify the Whys and Whats of the blog. Why do you blog? Why did you choose such niche? What is your inspiration? What do you expect from it? These questions will draw out the drive you need to get going and strive to succeed in blogging.

Next, research. Identifying what your niche is is not enough. You need to ensure that everything, from the blog branding, the looks of your blog down to the WordPress blog theme you use are all related to your topic. Research about every topic in your niche. Gather as much information as you can so that you will have a set of ideas that will serve as a content bank.


From the pool of ideas, be ready to organize by grouping them to a system that is comfortable to you. Some people do it by separating complex ideas from simple ones. Others group similar thoughts together and make individual files for stray or supporting ideas. There is no single way to do this. Rather, work on it in a manner that suits your preference. Whatever will work best as long as you can get your hands to the idea that you look for as soon as you need to write something about it.

Useful links:
Content Mapping 101
Use Content Mapping To Keep Your Blog Moving Forward
Learn more about Content Map


Blogging Frequency(Schedule Your Posting)

Another crucial part of content planning is making a calendar for your posts. Identifying posting frequency helps in two ways. One is that you are given a guide by having a timeline as to when you should be writing something for the blog. The second is that your audience are able to predict when they are going to visit the blog for new posts. The routine effectively makes you to be naturally productive and it assures repeat visits from loyal followers.

Post frequently for SEO purposes but also allow for some time to let the readers absorb the information. A daily update is fine especially for short and quirky posts that followers look forward to. You may also opt for a 3-5 posts per week where the readers can contemplate in between the days and realize the value of the content. Again, there is no definite rule to how much and when you should post in a week. Rather, go by the nature of your niche. If it demands for quality content, you can offer at least one in a week and have short but relevant posts the rest of the days.

The most important thing to consider in the process is that you have to produce enough content that will work with your posting frequency schedule. It is valuable that you plan this calendar well because it will determine how much work you need to do every week as well as how reliable your blog is for new content.

Other useful links about blog posting frequency:

How Often Should Companies Blog?
Blog Posting Frequency Overview
5 Simple Steps That’ll Help You Determine How Often You Need to Blog

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Jenn Pereira

I think out of the box. Full-time Web , UI and UX Design. She is not perfect nor a perfectionist, but she is a believer of perfection in every work she does.

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Aug 4 . 2017 at 4:43 pm

I was actually looking into content mapping today so thank goodness i came accross this post! I find it all bit baffling so its good to have some tips!

Blanca N Valbuena
Aug 4 . 2017 at 5:10 pm

It’s so important to have a plan when it comes to blog content. It needs to be well thought out and a part of your overall marketing strategy. Great plan you have here.

Ashley Cook
Aug 4 . 2017 at 9:53 pm

Great tips and thank you for adding so many resources. This will be really helpful to new bloggers like myself

Aug 4 . 2017 at 10:46 pm

These are great tips and resources for those new to blogging!

Aug 4 . 2017 at 11:12 pm

I love how you described successful blogging as a science .. I am a very fact finding, science following, create efficient processes kinda gal . this made me feel like those traits could really be advantageous for me as a blogger.

Heather Johnson
Aug 5 . 2017 at 1:38 am

I always recommend writing what you know and love. Readers can tell if you are winging it or disinterested.

Aug 5 . 2017 at 5:34 am

this is a great guide for content writing.if you love what you write it comes out great.

Aug 5 . 2017 at 7:49 am

Content mapping and having a content calendar can really help. But there are times, I just go with the flow; and post anything and everything. But I think now might be a good time to get organized.

Olivia S Douglass
Aug 5 . 2017 at 1:31 pm

These are great tips. I need to schedule my content more effectively. I work a full time job and blog on the side (but it is like another full time job).

Aug 5 . 2017 at 4:23 pm

Great tips…I shall start it from avoid problems. I think planning is the most essential part of it.

Megan | Ginger Mom & the Kindle Quest
Aug 5 . 2017 at 9:24 pm

It definitely is challenging when you’re just starting. But this is all great advice!

Kristen from The Road to Domestication
Aug 7 . 2017 at 4:48 am

Great post! I think a plan is crucial, for sure. My blog always seems to run better when I follow a plan!

Aug 7 . 2017 at 2:39 pm

Content is King..Content mapping chart is very useful for new bloggers like me.

Rebecca Swenor
Aug 7 . 2017 at 3:21 pm

This is awesome information for any blogger. It is so important for any block to increase the traffic to their blog. Planning anything ahead is so important to be successful. Thanks for sharing the information.

Aug 8 . 2017 at 2:15 am

Thank you for this!! Do you have any apps you’d recommend for keeping the info organized?

Aug 8 . 2017 at 11:55 am

A content map is a great idea actually! This post was very helpfull i’ll be sure to use some of yourt tips 🙂

Rebecca Swenor
Aug 8 . 2017 at 10:23 pm

It is so important for any business or blog owner to plan everything ahead. Being organized and having a routine that you stick to is so important. Thanks for sharing these awesome tips that will help any blogger to effectively plan their blogging content.

Aug 9 . 2017 at 2:02 am

I’m glad for this post. Being a new blogger myself, I’m in need of a lot of the tips you’ve included this post. I’ll be bookmarking this blog post so I can come back to it regularly until I’ve got the hang of things.

Claire Santiago
Aug 10 . 2017 at 11:23 am

Really I don’t know how to plan my blog posts well. Thanks for these helpful tips, now I have an idea so my blogging activities will be more organized.

Muna Kenny
Aug 12 . 2017 at 1:03 am

I always plan ahead and list the contents I need to post and when. Organization saves time and energy plus keeps you consistent.

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