There are possibly a hundred million blogs in the Internet. This number grows each day because creating a WordPress blog becomes easier using WordPress themes. But creating a blog and choosing a theme is not the most challenging part. Driving website traffic, building a huge following, establishing your own network and increasing sales (for an e-commerce blog), are the toughest to achieve if you are having a blog.
Just like any industry, there are tools of the trade that you can use in order to attain such goals. It can be as simple as choosing the best blog themes and as complicated as article marketing. But let us not delve into the deep and complex parts. There are easy yet effective means of driving website traffic fit for both newbies and pros in blogging.
Here are 15 tips that will make your blog stand out from among the throngs in blogosphere and increase website traffic:
1. Write with substance.
Internet users are more attracted to blogs with substance. Readers will notice and will return to a blog for a credible content that is fun to read. Make sure to use catchy headlines. Writing about something new, content that answer the reader’s questions and make them think about and wonder more.
Here are few tips on how to write a winning content for your readers:
2. Update often.
Remember that bit about a million blogs? It is so easy for readers to find a new favorite if they find your blog is not regularly updated. Staying current with the trend—be it news or other stuff, makes sure that your followers does not need to go anywhere else to get their online fix. Aside from that, always posting means Google will have to index your blog more often keeping its stats up so people can find your blog on search engines.
3. Take time to study your audience.
The key to being on point on your posts is by knowing your audience. Learn about their wants and needs. Be updated on hot topics concerning their interests and use it to write your next article. If you want to turn your blog into a business make sure to know and understand your readers or target audience. Learn more about the Ways to Learn About Your Target Audience.
4. Post viral content.
You may create your own after finding out the trending topics within your target audience. You also have the option to use tools like Buzzsumo and Ubersuggest to help identify killer content ideas.
Learn more about how to create viral content for your blog.
5. Use premium WordPress themes to your advantage.
You may not notice it at first but aesthetics also play a role in keeping and having more traffic. Most bloggers choose minimal and content focus WordPress blog themes. Minimal WordPress themes are pleasant to the eyes will encourage readers to stay and read more. You might want to read more about How to Choose the best WordPress Theme for Your Blog.
6. Keep categorizing and tagging posts.
It’s a bit of work but is easy once you get the hang of it. A WordPress blog can be found easily with the help of tags. They also attract search engines so additional traffic is a guarantee. Read more about why categorizing and tagging your blog posts is important and its benefits for SEO
7. Join social groups and threads.
Promote in social media, forums, web rings, and other online groups. Participate by commenting or posting links of your content so they can reach your blog at a click.
8. Engage with other bloggers.
Opening yourself up by having a blog means being brave enough to be with other people, virtually. Do not be shy to join in conversations, or introduce yourself in groups. By speaking out and reaching to other users, you get noticed and you will have the perfect chance to introduce your blog.
9. Use media or visual content.
WordPress blog allow the use of images and videos on the posts. A picture instantly grab attention and will encourage a reader to know the story behind it. Strategically place such content on your blog to boost readership. Adding keywords on the Alt image tag can also boost SEO so readers can locate the blog when searching for a particular image online.
Here are few tips on how to use visual content to drive more website traffic:
10. Be familiar with your niche.
It is important that you know your niche well. Do not be tied up with a particular topic. Discover related subjects that may be of importance to your readers’ interest. Knowing that you offer more than what they are looking for can get their attention. Here is a tip on How to Come up with Great Ideas for Blog Posts, Every Single Time.
11. Give free resources.
Promoting by offering give-away is an old trick that always works to increase website traffic. It can be an E-book, free WordPress themes, Mockups, discounts, etc. Anything free, always gets a second glance so sponsor one every now and then to keep them coming. You may want to check some of our Free WordPress Themes here.
12. Make use of an RSS or News Feed.
By syndicating your content by setting up an RSS feed, readers are notified the instant that you post content. Loyal readers now have the opportunity to get to your blog as soon as possible.
This may sound new to everyone. I think this article about How to Add News Feeds to Your Website in Minutes could help you to start with.
13. Repeat tweets and social media posts.
Tweets and social media feeds are updated by the second. The risk of readers not seeing your update is very high so sharing previous content will not hurt but instead help the readers find your posts. Just make sure you repost past content that’s relevant for it not to look odd.
14. Be a guest contributor and invite for your blog too.
Having contributors allows you to belong on a network that already has a following. Guest writing opens up opportunities for a new set of readers. Show them how fun it would be for them to read more of your own posts. Think of it as a venue for you to introduce about your blog. In a lighter tone, being a contributor means you are considered an “expert” on the topic because you’re allowed to write more about it.
15. Invest in promoting your blog.
As little as $10 for a Facebook sponsored ad can go a long way in boosting a post’s reach. It wouldn’t hurt your bank account for such investment once in awhile especially for a really good content. A waste is when your posts don’t get the attention they so much deserve.
These are just a few tips in increasing blog or website traffic. I’m sure there are plenty more out there but they all boil down to these 15 surefire steps. Gaining a large following can be a challenge but the results are very rewarding.