20 Strategies to Optimize your Blog for SEO

by Jenn Pereira19 Comments

So you have a blog. Well, guess what? A lot of people do too! Even pets have their own and possibly every geeky kid in high school. For the past years, blogging has become a thing and it is being used as a platform to present anything from literary pieces, relevant articles, E-commerce, and all sorts of portfolios.

But creating a blog is just the first step. In fact, with the available templates for blogs, creation, including the design, is the easiest part of blogging. Making it visible for the whole world to see is the tacky part.

Here are 20 sure-fire strategies that can improve your rankings so your audience can find your blog in the Search Engines:

EasyBlog Themes

1. Write High Quality Content

A fancy blog is just a base, something to catch the attention of the reader. But what really gets into their system is the quality of your content. Aim for well- researched and catchy articles that will interest your audience. That kind of content makes them want to read more so they tend to come back giving you a solid audience.

2. Use SEO Plugin like Yoast SEO

Setting Description, Meta Tags, Slugs, Alt tags etc.- these are tools that were made for the sole reason of optimizing blogs for search engines. Using them strategically will be an advantage.

3. Get Index By Search Engines

The search engines use mathematical equations to determine how valuable the information from a document is. Knowing which string of words are on top of the index can give you an idea which ones to use in order to provide relevant and popular content.

4. Social Media Integration

Most users have at least one social media platform they frequent in. Linking your site to social media will increase exposure and improve your presence.

5. Optimizing Images and Media Content

“A picture is worth a thousand words” and a well-optimized image can make the content attractive and more note-worthy. Use catchy captions, pick the right file name, and reducing the file size are just some ways to optimize media content.

6. CTAs Subscription Option

An option for a Call to Action subscription can help grow your email list. This is great when you want to increase lead conversions.

7. Give free resources

Provide something that would help the users understand or explore the content. An E-book perhaps? Anything extra is always appealing especially when it’s free.

8. Guest Posting

Some users find it time- consuming to register even if it will take only a few minutes. Guest posting means letting them use the comments section in an instant. It gives way for readers to give their feedback in real time and allows you to take action right away.

9. Join Community/Networks/Forums and start interactions by commenting and sharing your content to related topics posted

Forums and other types of online communities are a great source of targeted audience. This adds exposure and a direct interaction with the target market is the best way to offer what you have.

10. Email Marketing

This enables you to directly communicate with a potential user without having to wait for them to get online. You get to reach them even when your time zones don’t meet. It ensures that what you post on your blog is advertised directly to your target.

11. Improve Your Blog Appearance and Performance

Investing on a premium theme will ensure that your page looks great and that it loads fast. These are some of the things that users like the most in a blog.

12. Make Sure to Have a Mobile Responsive Website

Smartphones have become a lifeline for many people. Your website should be able to switch into a mobile site for those techy on-the-go individuals. You can check your website or blog responsiveness using Google Mobile-Friendly Test.

13. Manage Your Trackback & Comment Spam

There are anti-spam free WordPress plugins that can help with preventing comment spams as well as filter comments to show those that are most relevant to the content.

14. Create and Submit a Sitemap

It would make it search engine- friendly because it is much easier for them to categorize your site and is perfect for choosing which pages to prioritize once the search engine crawls through the site. Read More on how to submit your blog sitemap at https://www.google.com/webmasters/support/.

15. Know how to use proper linking

Internal and external linking – proper linking makes the site more organized and reliable at the same time. It also means providing the best resources for the readers.

16. Upload Videos and Media as Possible

Media Content is an effective interactive way to entice readers. Interactive content like videos are appealing and encourage the readers to stay a bit longer on your site. You may start with trending videos from social media sites.

17. Focus on Building Your Brand and Authority

It will help a lot if the users are able to remember your brand. Post relevant content for a great recall.

18. Monetise Your Blog With Related Ads

Choose ads that are in line with the content of your site. In a way, you are giving the readers resources for things that are related to your content.

19. Accept Guest Post to Your Blog

Collaborating with the guests is one way to provide your audience the chance to air their thoughts on the matter.

20. Update Your Blog Frequently

Keep your readers satisfied by regularly providing fresh content.

Optimizing your blog is a long and complex process. But, with these strategies, you can cut the time spent on blog optimization and have a blog that seems to be tended by a professional.

Blogging is a fun way to express yourself. Do not get burdened by the technicalities that surround it. Yes, there is a need to study about coding, SEO, and other blogging stuff but it is not necessary to be buried- deep with all the information. Scour for simple methods like the ones above and start inching your way up until you perfect the art of blog optimization. Pretty soon you’ll notice how easy and natural it is to keep your ranks up.

If this article has been helpful to you, then please follow or official facebook page EasyBlog Themes to get the latest updates and join our community EasyBlog Themes Community page if you have purchased our Theme or when you want to discuss more about blogging and wordpress.

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Jenn Pereira

I think out of the box. Full-time Web , UI and UX Design. She is not perfect nor a perfectionist, but she is a believer of perfection in every work she does.

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Marco S.
Feb 22 . 2017 at 8:37 am

I am new to blogging and I want to learn more this is a helpful tips.

Apr 30 . 2017 at 3:48 am

These are great tips! I’m a blogger also; that is alway looking for more info on how to make my blog better. These tip give me a whole new look at things.

The Cloud Traveler
Apr 30 . 2017 at 4:02 am

Great read on tips for optimizing a blog! I am in the beginner stages and this really helped give me ideas for SEO!

Apr 30 . 2017 at 5:03 am

This was really helpful as I plan to upgrade my blog shortly

Thank you

Talha Ishaq
Apr 30 . 2017 at 2:56 pm

Great tips!

Jul 19 . 2017 at 10:21 am

Great tips and very helpful!

Taylor Johnson
Jul 20 . 2017 at 8:14 am

Just getting my site going, in the second week and there is definitely some helpful tips I can start implementing right away. Thank you.

Possess the World
Jul 20 . 2017 at 3:12 pm

Thank you for this information, it is a very valuable resource for new bloggers

Heather Johnson
Aug 1 . 2017 at 7:55 pm

My first and foremost advice is the same as yours. If your content is terrible, readers will come back no matter how optimized your SEO is!

Aug 2 . 2017 at 7:32 am

I think guest commenting will really help to be beneficial because it is true not everyone always wants to sing up. Also adding content and media constantly will really have an effect.

Muna Kenny
Aug 2 . 2017 at 10:40 am

Valid tips and I had to work on each every one of them to see results. It will take time almost 6 months for the optimization to kick off with search engines, but yes it works.

Aug 2 . 2017 at 3:08 pm

These are excellent! SEO and traffic are my biggest hurdles right now!

Aug 2 . 2017 at 3:11 pm

These are all such great ideas for SEO. As a blogger, I am always looking for ways to learn and expand what I know about SEO. Thanks for the tips!

Rebecca Swenor
Aug 2 . 2017 at 10:38 pm

These are all great ways to optimize your blog SEO. It is so important to have photos and have unique content in your blog to keep your audience interested. Thanks for sharing the strategies.

Oyinkan Ogunleye
Aug 3 . 2017 at 10:47 pm

I think consistency is definitely key so guests can always be welcomed with something new.

Elizabeth Brico
Aug 5 . 2017 at 6:10 pm

So how do you this indexing? These are good tips, but I think it would be helpful to add a sentence or two about how to do these things, for those of us who don’t know 🙂

    Aug 5 . 2017 at 10:44 pm

    Hi Elizabeth!

    I have written an elaborate explanation about Google indexing. You can read it here – https://easyblogthemes.com/blog/blog-google-seo-tips/. I hope you find it useful. If you have any questions please feel free to ask and comment below.

John Danny
Aug 21 . 2017 at 12:29 pm

Very very helpful post. Hope I will revisit your site for more nice post.

Aug 22 . 2017 at 6:16 am

Useful SEO tips for optimize blog

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