10 Secrets on How Successful Bloggers Write Headlines

by Jenn Pereira32 Comments

Writing compelling headlines is a skill that every blogging tips for newbie articles should teach. Publishing a blog is more than just having impressive WordPress themes. Every serious blogger’s goal should always be having loyal followers who actually read and comprehend your content. However, there are several roadblocks that you need to surpass first in order to call a WordPress blog truly successful.

Fact: 8 out of 10 people will notice a headline and only 2 out of 10 will read the whole content. This is what you must always remember when you are about to write an article. While much attention must be placed on the body of a written piece, having a kickass title must also be prioritized since it is the only thing that will entice a browser into becoming a reader.

Although it is just as important to learn about how to create a WordPress blog, focusing on creating headlines that encourage the audience to read more gives the most returns in terms of generating traffic and sales.

How to do it? Here are 10 best-kept secrets of successful bloggers in writing profitable headlines:

1. Know Your Audience.

Nothing gives you the most clue on what to write next than knowing your audience well. What they like is what matters most since they are your market, the end- users of your content so they must be considered first. Research about what they like, the trending stories behind their interests and you will always have something to offer them.

2. Aim to help instead of just telling the story.

Headlines that start with a “How” to phrase usually captures the attention of the reader. It should sound like it is offering a fast and simple solution. Focus on your niche so you know which topics are most likely to be interesting to a set of audience. Most readers always have this “How question” and a good blogger you should always have a good answer to stay relevant.

Write Headlines

3. Motivate Readers for Improvement.

Persuasion sometimes come off as intruding especially when it comes from a stranger. Instead, address the issue by motivating the audience. For example, social media sites are known to decrease a person’s ability to focus at work, offering a headline that says “Why You Should Stray Away from Social Media” could somehow awaken the interest without the risk of sounding obtrusive.

4. Support a Claim with Concrete Evidence.

Create credible headlines by making it sound like experts back up what you have written. Phrases like backed by science, according to experts, scientists say, experts reveal, and the likes are attention grabbers as they look legit. Readers are most likely to be converted into followers if they find your content to be valuable.

5. Get the Gist of the Content.

To ensure that the headline aligns with the rest of the content, identify the most significant point of the article. Work around that point so that the title accurately describes the angle of your content. Do not fall prey to clickbait supremacy or having trendy headlines in the hopes of deceiving readers into clicking for the rest. Leaving an audience disappointed for being fooled will leave you looking uncredible, liar, or fake. Here’s a great tips for writing honest headlines for marketing.

6. Fancy a List Headline? Include Numbers in It.

If you are going to write a list, having a number on the title will set the expectations of the reader. This gives an amount of control which some readers prefer. Use words like top, best, easiest, quickest, etc. After the number and readers will hurry to take a look at the list.

7. Converse With your Audience

Speak their language by using on the title jargons and terminologies they use within their circle. This does not only make the title relatable, it also makes you sound credible just because it sounds familiar to them. Try to engage in conversations or at least read forums where they talk with each other so you will get an idea about the language they use.

8. Consider the Emotions of the Audience

Headlines that either extremely positive or overly negative catch attention. These extremes are sentiments that evoke curiosity. Positive superlatives generally garner a h3 emotional response. Examples are best, always, funniest, h3est, perfect, greatest, and most. Negative superlatives, on the other hand, draw fear and doubt. Words like worst, avoid, stop, never, and don’t are examples for this. Anyone who sees a headline like this is either instantly mesmerized or mortified. Either way, it will encourage the reader to find out the rest of it since it affected him at some point.

10. Consider the Aesthetics.

Headlines should be visible enough to make it stand out. Have its font larger than the rest of the text to achieve this. Colors that grab attention will also help. Do not be afraid to use bold and dark colors other than black. Study says most people can easily comprehend the message when it is written in black or any dark- colored headline. As long as it goes well with the rest of the WordPress blog themes you are using then it will be fine. Alignment also gives impact so for a visually- appealing headline, use left-centered alignment as it is more conservative and looks formal.

Improve your headline writing skills to your highest potential following these special tips from the most prominent and successful bloggers and writers online.

4 Profitable Headline Formulas by Charles Ngo
10 Sure-Fire Headline Formulas That Work
How to Write Magnetic Headlines by CopyBlogger(Signup for Free Membership to Access)
The Definitive Guide to Copywriting
9 Awesome Examples of Copywriting Headlines (That You Can Steal!) by Sherice Jacob

As a blogger, you compete for attention against a lot of other elements. There are other bloggers, social media, offers, and other things that are also hungry to be noticed. Do not lose your chance of having a split- second attention from a reader by providing a catchy headline. A title that grips the awareness of the reader and will nag their thoughts enough to make them click on it. It will be very worth it if you are able to master the craft of creating compelling headlines because it will lead the audience towards more than reading the article. It can be a way to introduce them to the author (you) and the blog so don’t waste another minute. Start learning and write the best headlines now.

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Jenn Pereira

I think out of the box. Full-time Web , UI and UX Design. She is not perfect nor a perfectionist, but she is a believer of perfection in every work she does.

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Paige Butler
Mar 21 . 2017 at 8:36 am

Great advice! Thanks!

Mar 21 . 2017 at 10:30 am

I find writing authentic headlines really tricky so this was super helpful – thank you 🙂

    Jenn Pereira
    Mar 21 . 2017 at 12:10 pm

    Hi Laurie! Glad you learn something from it.

Mar 21 . 2017 at 1:39 pm

Amazing tips! I’ve recently really started to focus on headlines and I know it’s been slowing me down. Thank you

Mar 21 . 2017 at 2:10 pm

So crucial to capturing your audience. Thanks for all the tips

Kennedy Lazar
Mar 21 . 2017 at 3:11 pm

Love this! I definitely need to take these into consideration for my upcoming posts! The “how” is for sure a reason I click on a lot of posts, and I never even realized it! Thanks so much!

    Jenn Pereira
    Mar 21 . 2017 at 4:29 pm

    Thanks for the comment Kennedy! Though each writer has her/his own way of writing headlines it’s always crucial to have a guide.

Mar 21 . 2017 at 3:32 pm

These are great tips thanks for sharing!


Mar 21 . 2017 at 4:21 pm

Headlines play a crucial part when it comes to attracting an audience, you have shared great tips out there 🙂

Mar 21 . 2017 at 5:04 pm

These are great tips! It’s a little challenging for me especially when I take SEO into consideration. I definitely need to get better at it!

T.M. Brown
Mar 21 . 2017 at 8:15 pm

Excellent tips – thanks for sharing. The right headline can be tricky to find.

Mar 21 . 2017 at 9:33 pm

Headlines are one of the things I am trying to improve. I want to make them a little more catchy in hopes of keeping people interested longer.

Corinne & Kirsty
Jul 12 . 2017 at 6:06 pm

These are great advice! True that it’s always hard to find that catch phrase that will make people come read your posts! xx corinne

Jul 12 . 2017 at 10:26 pm

these are all great tips! you are given such good advice. It is hard sometimes to find the perfect headline. I know i have this issue at times and a post literally sits there until I can find one. thanks!

Amber Myers
Jul 12 . 2017 at 11:23 pm

Thank you! I am AWFUL with coming up with catchy titles, I admit that. I’ll keep this in mind for sure.

Jessica Taylor
Jul 13 . 2017 at 12:37 am

It is super important to know your audience. I am so glad you made that number 1!

Heather Johnson
Jul 13 . 2017 at 2:31 am

Writing titles that are catching is definitely an art. I can write an entire blog post quickly but sometimes get stuck on a good title.

Jul 13 . 2017 at 5:26 am

This is great advice. Thank you! Creating great headlines is one of the hardest parts of writing a blog post. I’m working on it, but it’s tough!

Jul 13 . 2017 at 12:06 pm

These are great tips. Bloggers have to keep all these in mind.

Nicole Caudle
Jul 13 . 2017 at 1:35 pm

These are extremely helpful tips. Thank you so much. I have the hardest time writing compelling headlines.

Becca Talbot
Jul 13 . 2017 at 2:38 pm

There’s some really helpful advice here – I often struggle with writing headlines for my post, on the one hand I’m trying to cram in keywords, and on the other hand I’m trying to write something intriguing x

Blair villanueva
Jul 13 . 2017 at 3:59 pm

I love your guidelines and am bookmarking this page. I am learning a lot!

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